OVERCAT

A brand consultancy for companies that don’t want to be the underdog anymore.

It’s time to declare war on the status quo.

Where being different won’t improve outcomes, following proven norms makes sense.

But marketing isn’t payroll processing. Doing the same things the same was as your competitors just gives them the opportunity to break with the status quo and create disproportionate value.

We help companies express their difference and tell their story, succinctly and meaningfully.

Brand Strategy

Branding & Design

Key Messaging

Campaign Development

We work with growing technical brands that need to translate rational features into an indifference-defeating brand.